Breeding Persons by Culture：To take moral characters as the top priority, right persons do right things. All rivers run into sea. SINB needs broad corporate cultures to attract talents. The corporate cultures of SINB cover three aspects: loyalty, implementation and innovation. SINB aims to cultivate each employee to become a noble person, a pure person, and a person who has professional ethics.

Agglomerating Staff by Cause：To make SINB bigger, better, stronger and longer. Let employees possess with a sense of achievement, pride and undertaking in the process of pursuit and dedicate their abilities and talents to posts consciously.

Enhancing People’s Abilities by Learning：To build a learning organization and become a learning-oriented enterprise. Five operation fields of SINB are full of challenges .Create a learning space and power for staff. Learn in working, work in learning and regard job as the best learning.

Evaluating Employees by Performance：To put emphases on goals, implementation process and results. Management means precisely service, avoiding by all means the power abuse; system should be implemented, avoiding becoming a mere formality; rewards and punishments draw on assessment, avoiding the subjective impression. Truly make the talented promoted, the ordinary abdicated and the mediocre dismissed, and realize the survival of the fittest with fair competition.